The film “Hoosiers,” loosely based on a real life story of a winning basketball team, garnered Oscar nominations and illustrated how basketball could serve as the focal point for high drama in small towns. Later, “White Men Can’t Jump” about a team of basketball hustlers, was a box office success and also dramatized the role basketball could play in inner city street life. Michael Jordan’s “Space Jam” illustrated the way that Jordan became a household name even for those for whom basketball meant nothing.
Jordan, considered one of the greatest players in the history of the National Basketball Association, as well as a popular marketer whose image drives sales for sneakers and other sportswear bearing his name, will be inducted into the Hall of Fame in September. SportsFuzion co founder and president, Andrew Mirken, said he foresaw in 2005 the potential for linking his company to Jordan entry into the Hall of Fame. Knew that Michael Jordan induction would be the biggest event in the Hall of Fame history and, like his impact on the NBA and the game of basketball, this product opportunity was enormous, he said in a statement.
For more than 25 years, Perennial has been the trusted partner for many of North America’s top brands in retail, financial services, and consumer packaged goods. Perennial has provided business strategy, brand strategy, consumer insights, and design to leading brands like Royal Bank of Canada, Loblaw Companies Limited, McKesson Canada, Coca Cola, and The Home Depot Canada. Through innovative thinking, clever storytelling, and strategic solutions, Perennial drives clients’ sales today while building their brands for tomorrow..
Some blame the supermarkets. They say prices have gone up way too much here and not enough back on the farm. But the supermarkets say there are other reasons, like the drought and rising petrol prices. His fall collection moves his design sensibility and business forward. In particular, he showed off his collaborative efforts with Reebok, which included a reworking of sneakers as well as offering his riff on warm up suits and other athletic gear.Reebok by Reebok by Reebok by Reebok by His main collection of men’s and women’s apparel evoked simple workman uniforms, cultural modesty and the Western and athletic styles that make up the American myth.There were Western style jackets and shirts, along with cowboy ish hats hanging from the models’ back. Models wore ankle grazing great coats that looked like something one might see in a high plains western film, with full legged trousers.